EFE: From Dutch Design to a Global Journey of Eyewear Charm

I. Design and Elegancefrom the Netherlands

The story of EFE began in the 1960s, rooted in the design heritage of the VanBasten family from the Netherlands. The birth of the brand was not only a continuation of the family’s dream but also a reflection of their profound understanding of beauty and fashion. Three siblings—Edeline, Fedora, and Edmund—joined forces to create EFE. The founding of the brand seemed like destiny, filled with coincidences and deep meaning.

Growing up in an artistic family, the three siblings were immersed in art from an early age, which gradually cultivated their deep interest in and steadfast pursuit of design. As they matured, their understanding of design deepened. At one particular moment, with their father’s birthday approaching, the three siblings decided to design a unique pair of glasses for him. As long as they could remember, their father had worn the same old pair of glasses. Although those glasses held sentimental value and special meaning for their father, the siblings wanted to bring him a fresh experience and surprise.

Thus, they each decided to take the bold step of designing a pair of glasses for their father, each one representing their love and blessings for him, while also reflecting their individual design styles and concepts: Edeline’s glasses were luxurious and elegant, suitable for formal occasions; Fedora’s were simple and refined, embodying wisdom and composure; and Edmund’s had a modern and avant-garde design, incorporating innovative elements. The three pairs of glasses made their debut at their father’s birthday celebration, immediately drawing admiration and praise from the guests.

This bold creative venture became a source of inspiration for them. The three siblings decided to combine their initials to form the brand name EFE. From that moment on, they were determined to design glasses that allowed everyone to express their unique self, and the story of EFE began to unfold.

II. From the Netherlands to a Global Design Journey

In the 1960s, EFE opened its first eyewear store in Amsterdam, and the brand quickly made a name for itself with its distinctive Dutch design style. EFE’s eyewear design blends the classic elements of Western Europe with the minimalist style of Scandinavia, offering both modern fashion and timeless elegance, showcasing the refined and understated nature of Dutch design. From that time forward, EFE won the admiration of consumers, and its eyewear became more than just accessories—it told the unique story of its wearer. To this day, EFE continues to deliver unique designs and high-quality experiences to its customers.

III. Cultural Extension:From Offline to Online

With the arrival of the digital age, EFE’s story extended from the streets of Amsterdam to the entire world. Initially, EFE was a standout in Amsterdam, but today, EFE reaches every corner of the world through its official website (https://www.efeglasses.com/) and social platforms, spreading its unique Dutch design globally. The online world has become a space full of inspiration and possibilities, where everyone can easily find a pair of glasses that resonates with their own style.

But EFE does more than sell eyewear; it offers customers a brand-new experience through interaction and sharing. From styling tips to design inspirations, even the stories behind the eyewear—every wearer can feel that EFE is not just providing them with accessories, but telling a story that belongs to them. As the brand’s slogan says, "To See the Better Me," every pair of glasses embodies the exploration of a better self. The brand's culture is vividly extended here—simple, elegant, and unique, just like the spirit of Dutch design, understated yet profound.

Through this seamless online-offline experience, EFE has become more than just an eyewear brand. It has become an extension of everyone’s individuality and taste. Every pair of glasses not only allows the wearer to see the world clearly but also helps them see a better version of themselves.

IV. A Pair of Glasses,Connecting You and Me

At EFE, we believe that eyewear is more than just a tool for vision correction; it is a unique connection between us and you. Through meticulous design and high-quality craftsmanship, we hope every wearer can express their style while feeling our care for them, encouraging them to pursue beauty and cherish life. We are committed to offering high-value eyewear to ensure that more people can easily own and enjoy the joy that comes with design and quality.

No matter where you are, the role of glasses extends beyond improving vision; they help build an invisible bridge between you and us. Each pair of glasses presents one’s taste and also symbolizes a deep emotional connection. EFE hopes that, through these glasses, more people can discover a closer connection to others and the world in their everyday lives.