EFE Glasses Turns 6: Introducing 8·8 Brand Day — Your New Annual Glasses Celebration

Six Years of Vision, Style & You—All Online

Time flies when you’re seeing clearly! This year marks the 6th anniversary of efeglasses.com, our official online store—and we’re beyond grateful for the journey we’ve shared with our global community.

From that very first frame sold online to the thousands of stylish looks we’ve helped create through our platform—none of this would be possible without you.

But this year, we’re doing something new and exciting. August 8th is now officially EFE Glasses’ 8·8 Brand Day — a new annual celebration dedicated to bringing you the best styles, deals, and surprises every year.

Introducing the 6th Anniversary Collection: A Pair for Every Day

At EFE Glasses, we believe eyewear should reflect your style, serve your everyday needs, and elevate your experience—without ever compromising on comfort.

Our 6th Anniversary Collection brings together a curated selection of frames that showcase everything we stand for:

• Thoughtfully designed, lightweight materials for long-lasting comfort

• On-trend styles from minimal clear frames to bold statement pieces

• Frame shapes that flatter every face: square, round, cat-eye, oversized and more

• Optional add-ons like blue-light blocking, photochromic lenses, and prescription customization

Whether you're dressing for the office, relaxing on weekends, or heading out for a night with friends, our frames are designed to go with you—everywhere.

Celebrate 8·8 Brand Day with Buy One, Get One Free

From August 8th to August 15th, head to our 6th Anniversary Collection Zone and enjoy a very special offer: Buy 1 Get 1 FREE on all eyeglass frames in this section!

Yes, it’s that simple. Buy your favorite glasses, and we’ll send you another one of the same glasses — on us. Whether you're doubling up for backup, gifting one to a friend, or keeping one at the office, it’s the perfect time to stock up.

Note: This offer applies only to designated 6th anniversary items and cannot be combined with other sitewide discounts or promotions

Subscribers Exclusive: A Gift in Your Inbox

Our longtime EFE fans—keep an eye on your inbox! We’ll be sending out an exclusive 6th Anniversary E-Mail to all our subscribers, packed with:

• Anniversary highlights

• Direct links to our Buy 1 Get 1 collection

• A special surprise for loyal customers

Didn’t receive it? Subscribe now on efeglasses.com and never miss out again.

Giveaway: Celebrate with Us on Social Media

To make 8·8 Brand Day even more exciting, we’re hosting a special Giveaway Event!

How to Enter:

1. Like our giveaway post

2. Comment with your favorite: prescription glasses or sunglasses

3. Follow@efeglasses_official on Instagram

4. Repost the post to your IG Story

Winners (2 total) will be announced on August 15 via IG Story.

A New Tradition Begins: Celebrate 8·8 Every Year

This August, we invite you to join the first-ever EFE Brand Day—a celebration that’s here to stay. Every year on August 8, we’ll bring together new styles, exclusive offers, and exciting surprises to honor the community that helped shape EFE Glasses.

Whether it’s your first pair or your fifth, this is your moment to celebrate with us.

Ready to find your next look?

Head to efeglasses.com between August 8 and 15, and enjoy the best Buy One Get One Free glasses deal of the year.

Here’s to 6 years of style, clarity, and growth—and to many more 8·8 Brand Days ahead.